February 2018

By Matt Peters, surveyor, Nash Bond

I travelled to Germany during Berlin fashion week to visit SEEK and PREMIUM, two of five trade shows running throughout the week, which contained a mixture of domestic and international fashion brands.

The purpose of these shows are for retailers to promote their brand, and showcase their wares to buyers and the fashion press. As London looks to remain ahead of the curve in terms of attracting new brands, they also provide an excellent opportunity for members of the retail property community to discover new brands, and to understand those with aspirations to open flagship stores within London in the future.

Of the two shows visited, SEEK was more contemporary, containing a number of street brands, and those promoting their latest collaborations.

SEEK from on high

The stands throughout the day were busy, with the overwhelming vibe coming from the retailers being that many were positive to the idea of taking a store in London, however occupational costs have proved prohibitive in comparison to alternative locations such as Berlin and Paris. With the “sneaker trend ” well and truly taking hold with the retail world, it was came as no surprise that some of the highlights from the days meetings were with Clae of LA and Veja, whilst contemporary Danish brand Mads Norgaard was a standout amongst the fashion contingent.