Flagship to open in Chelsea, October 2017
25 JULY 2017 – Cadogan today announces the signing of fashion retailer Boden, with the company’s first physical UK store to launch at Duke of York Square in October 2017.
The new flagship store has been signed on a 10-year lease and will be located at 20 – 23 Duke of York Square, spanning 1,821 sq ft. It will join an array of other premium brands at the destination including Cos, Joseph, Trilogy, Whistles, Monica Vinader and one of Zara’s largest European stores – alongside the Saatchi Gallery and a vibrant food offering with several restaurants, cafes and a weekly Fine Food market.
The store launch will mark the brand’s first entry into bricks and mortar retail and will support Boden’s ongoing plans to bring its unique style to the high street. It will offer the Boden adult ranges, special collections such as Boden Icons and the popular Mini Boden for children aged 0-16.
Founder and Creative Director Johnnie Boden comments, “I’m so excited to be going into retail. This is a new chapter for Boden. At last our customers will be able to see the brand in all its glory. I would like the shop to feel like you’re walking into my home.”
Hugh Seaborn, CEO of Cadogan, adds: “The Boden brand has so much personality and is an ideal fit for Duke of York Square – we’re delighted that they have chosen Chelsea for their first physical UK store. Our strategy with each new opening here is to add further to the world-class shopping experience that cannot be recreated elsewhere.”
Nash Bond acted for Cadogan Estate