Drake is to open an October’s Very Own (OVO) store at 30 Broadwick Street in Soho, London.
The Grammy-winning Canadian singer already has stores for his clothing line OVO in New York, Toronto and LA.
The brand offers T-shirts at $40 (£32) and sweat pants at $138 (£110).
The store has been leased at the 30 Broadwick Street development, which has been recently completed by Great Portland Estates, alongside coffee store Nespresso and make-up brand Bobbi Brown.
Nash Bond and BGP advise the landlord, Great Portland Estates.
Drapers has contacted OVO for comment.
Tara Hounslea – Drapers 30/3/17