March 2017

Drake is to open an October’s Very Own (OVO) store at 30 Broadwick Street in Soho, London.

The Grammy-winning Canadian singer already has stores for his clothing line OVO in New York, Toronto and LA.

The brand offers T-shirts at $40 (£32) and sweat pants at $138 (£110).

The store has been leased at the 30 Broadwick Street development, which has been recently completed by Great Portland Estates, alongside coffee store Nespresso and make-up brand Bobbi Brown.

Nash Bond and BGP advise the landlord, Great Portland Estates.

Drapers has contacted OVO for comment.

Tara Hounslea – Drapers 30/3/17