Liverpool-founded Outsiders Store, which sells coats from brands such as Dickies, has agreed to open at Coal Drops Yard, a new 100,000 square feet shopping district.
The deals were brokered by property agents Hanover Green and Nash Bond.
Coal Drops Yard was originally established in 1850 to handle coal delivered to the capital each year, and was latterly the location of nightclubs Bagley’s and The Cross.
It forms part of a large area being redeveloped by a consortium comprising pension fund Australian Super and developer Argent. Companies such as LVMH and Google have opened, or will open, new HQs there.
Anna Strongman, partner at Argent, said: “Against a backdrop of store closures and uncertainty, Coal Drops Yard shows that the right schemes and opportunities remain highly attractive to both retailers and shoppers.”